M&T Bank Presents CEOs You Should Know

M&T Bank Presents CEOs You Should Know

Get to know the area's most influential CEOs close up and personal.Full Bio


Bary & Muhssin El-Yacoubi, Founders, CEO & CFO of Send Me a Trainer

CEOs You Should Know - Send Me a Trainer

Send Me A Trainer is an online marketplace connecting clients and personal trainers in the most effective way possible. Bary El-Yacoubi (photo left) is the CEO and Co-Founder. Bounce Fitness (In-Home Personal Training) - Save the time and the hassle from going to the gym by having a trainer come to you. Bary and his team focuses on making exercising convenient. (2007-Present) CEO and Co-Founder.

Bary's previous experience includes Sports and Health Club - Out of all the East Coast locations, Bary was the 2nd top trainer in selling personal training sessions in his first two months.

Bary is a former D1 football player, one of his best achievements where he developed a very high level of competitiveness. Bary quit his summer job as a Subway mascot where he discovered the art of street performing and started a magic show at the Pearl Street Mall in Boulder CO, earning $50-120 an Hour.

Bary has a Bachelor of Science in Sports Management, Concentrating in Wellness & Fitness Programs. He attended the National Academy of Sports Medicine - Certified Personal Trainer, Performance Enhancement Specialist, Corrective Exercise Specialist, Fitness Nutrition Specialist. He also has CPR and AED certification from the American Heart Association.

Muhssin El-Yacoubi (photo right) is an Entrepreneur and Private Equity professional with over 15 years of experience and over $1 billion in transaction value across sectors in the United States, Middle East, and India. He is the Co-Founder and CFO of Send Me A Trainer.

He is also Co-Founder and CFO of Bounce Fitness, a Washington D.C. based fitness and wellness company with a JV in Doha, Qatar.

Prior to Co-Founding Send Me A Trainer, Muhssin oversaw the Private Equity Investment initiative at QInvest where he was instrumental in executing a number of investments and was a Board of Director member on multiple portfolio companies.

Previously, Muhssin worked with Houlihan Lokey Howard & Zukin in its Investment Banking practice focused on middle market transactions.

Muhssin holds a Bachelor of Science in Commerce with Distinctions (Finance & Accounting) from the McIntire School of Commerce at the University of Virginia.

He also has a MBA from the Kellogg School of Management at Northwestern University with a specialization in Finance and Entrepreneurship.

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